Insights
Plain notes on SEO, AI search, paid media and web design, from the team at Agent 6.
What isquery fan-out?
The AI search strategy your content is probably missing.
When someone types a broad question into ChatGPT, Google AI Mode or Perplexity, they think they are getting one answer to one question. Behind the scenes, that is not what happens.
Read the postQuery fan-out is when an AI tool splits one question into smaller, related searches. It runs them together and merges the results into one answer. Your page is cited only if it answers one of those searches well.
Start with a guide.
Posts grouped by topic, so you can read one subject from start to finish.
AI search, GEO and AEO
How AI tools pick their sources, and how to become one of them.
Read the guide 7 postsTechnical SEO
Crawlability, Core Web Vitals, schema markup and site structure.
Read the guide 6 postsContent and E-E-A-T
Proving trust, refreshing old pages and earning links.
Read the guide 10 postsPaid media and social
Meta Ads, Performance Max and PPC campaign structure.
Read the guide 2 postsLocal SEO
The map pack, service areas and your local presence.
Read the guide 2 postsWeb design and UX
Mobile-first sites and journeys that do not leak leads.
Read the guideFresh from the front line.
Short, plain posts on search, AI and ads.
The case for Meta Ads: where Australians spend their attention
Web design and UXYou have 10 seconds: how to build a website for mobile visitors
AI searchWe let AI run the town: what the Emergence World study tells us about our agentic future
AI searchAI site rebuilds going wrong: classic mistakes
Paid media and socialGoogle got sued for manipulating PPC prices (sort of)
AI searchCan Google actually “see” AI content? Here’s what we know
Local SEOLocal SEO Sydney: a map pack and service area system that also works for AI search
Content and E-E-A-TE-E-A-T in the AI era: how to prove trust when Google writes the answers
Content and E-E-A-TContent refresh playbook: update, consolidate and win back rankings
Technical SEOCore Web Vitals: improving page speed and user experience
Looking for something older? The full archive runs back to 2016.
Browse all postsGive us a mission.
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