Matt Vas

Web designLocal SEO

From page three tothe top.

Matt Vas Photography moved from page three of Google to the top of organic results on high-value keywords. It took four months.

mattvas.com.au
The Matt Vas Photography website home page
Short answer

We rebuilt the back-end code to speed up the site, optimised its thin copy and applied SEO best practices. In four months, Matt Vas Photography’s high-value keywords moved from page three to the top of organic results.

ClientMatt Vas PhotographySydney commercial photographer
ServicesWeb design, local SEOSite rebuild and speed work
TimeframeFour monthsPage three to the top
Websitemattvas.com.auResults on Google Australia
The goal

Get to page one.

One clear brief, and two things in the way.

The brief

Page one, and more bookings

Move organic listings for high-value keywords from page three of Google Australia to page one. Give visitors a better experience, so more of them book.

In the way

A slow, image-heavy site

Photography sites are heavy with images. The work still had to show without hurting load speed.

In the way

Little copy to index

The site had little text for Google to read. Search engines had few words to rank the pages on.

What we did

Four fixes, one site.

Each fix answers a problem the site had: slow pages, thin copy, a busy home page.

Back-end code

Speed

We cleaned up the back-end code so the site loads faster.

Front-end copy

Copy

We optimised the front-end copy. The site had little text for Google to index.

Home page

Design

We tightened the home-page design and made it faster to load.

Best practice

SEO

We applied SEO best practices in the key areas of the site.

The result

Four months later.

The site performed well on many high-traffic keywords.

4

Months from page three to the top of organic results.

Top

Of organic results on high-value keywords, on Google Australia.

Paid

The new leads began to pay for the SEO.

Full

The client’s appointment book, after four months.

The keywords the client cared about moved from the third page of Google Australia to the top of organic results. The leads that followed began to pay for the SEO. The appointment book was full.

Visit mattvas.com.au

A note on timingEvery site starts from a different place. This result took four months for a Sydney photographer. We do not promise a ranking date.

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