NBCS
Northern Beaches Christian School beat its yearly targets and built a waiting list and a sales funnel for prospective families.
The Client
The Northern Beaches Christian School (NBCS) is and independent co-ed primary and secondary mixed school servicing Sydney’s Northern Beaches from Kindergarten to Year 12.
With modern classrooms and facilities, expansive grounds in a tranquil, natural setting, and a pro-active forward-thinking faculty, NBCS provides North Shore parents with a modern, cost-effective alternative to competing private schools.
The Goal
NBCS hired AGENT 6 to hit aggressive new enrolment targets through its digital channels.
AGENT 6 consulted with the school’s marketing department to identify the best channels, required budgets and necessary changes to its website and enrolment processes to meet and surpass the client’s goals.
The Work
AGENT 6 identified opportunities for growth among the school’s digital channels, including: SEO, paid ads and social media posts and ads.
Beyond its direct input on ad campaign structures, creative, site functionality, speed and incoming links, AGENT 6 worked with NBCS to create a seamless sales funnel for potential customers to follow.
The Results
Despite the COVID-19 pandemic that forced the school to limit access to the campus and change its in-person visitors tours to online tours, NBCS crushed its yearly sales targets – and did so with improved cost per click metrics and soaring organic search volumes!
SEO & Paid Search Wins
A significant increase in enrolments and a full waiting list after a year of record sales in the middle of a pandemic didn’t happen by chance. Thanks to its close partnership with AGENT 6, NBCS targets its prospects with strong data-driven marketing strategies and initiatives. Supported by cost-effective paid search campaigns, this winning team is spreading the word about this amazing Northern Beaches’ independent school beyond its traditional borders.
Discover what savvy marketers already know; to win in a competitive marketplace, expert advice from local SEO and paid search specialists goes a long way. Contact AGENT 6 today to discuss your needs.
Great ROI through better SEO
More case studies.
Undercover Blinds and Awnings
Call tracking exposed a phone-system problem that had cut online sales for years. Sales quintupled, mostly from phone calls.
Case studyDavies Chocolates
Its highest online-grossing Christmas came just before lockdown. It then became one of Australia's fastest-growing online brands.
Case studyIndependent Music Academy
A do-it-yourself site that performed poorly on mobile was rebuilt, then given off-page SEO to build domain authority.
Give us a mission.
Tell us your goal and your website. We reply with a first read of your search and AI visibility.
1300 345 582